The brand originally focused on producing the Olsens’ own furniture designs and trading textiles within the retail sector. After their sons opened a concept store and introduced fashion into the equation, Gubi began to evolve as a brand and forge its now instantly recognisable aesthetic of simple, arresting shapes creating using the world’s most innovative manufacturing techniques.

Once famous for traditionally crafting its furniture out of beautifully curved wood, Gubi is now renowned for being at the forefront of an innovative moulding technique using 3D-veneers. Over the years, Gubi has established a firm position on the Danish design market with its handpicked edit of high quality furniture from all over the world, and its collaborations with both esteemed designers and exciting up-and-comers.

Exclusively available at The Conran Shop, the Beetle Dining Chair in Jabana fabric with black legs was designed by the Danish-Italian design duo GamFratesi for Gubi.

Having sought inspiration from the beetle’s unassuming beauty and incredible functionality, GamFratesi modelled the chair on the eponymous insect. Not only does the Beetle Chair evoke the anatomy and striking characteristics of the beetle, but it also draws upon the functional beauty of its shell. Inspired by the beetle’s robust carapace, the seat and back of the Beetle Chair are perfectly tailored to the human form to create optimum comfort.

Upholstered in luxurious Jabana microfibre suede effect fabric in grey, navy, dark pink, light green or dark green finishes, the material further enhances the comfort and functionality of the stylish design piece.